The Colombian Coffee Co.

Bringing Colombian Single-origin Coffee Varietals to the UK through SEO & Video

PHOTOGRAPHY

VIDEO PRODUCTION

WEB DESIGN

SOCIAL MEDIA

SEO & DIGITAL MARKETING

The Colombian Coffee Company are true coffee artisans driven by their love for single-origin coffee beans. Shifting focus from technology to culture, their approach is to share the Colombian coffee drinking culture, made unique by its focus on nature, cloudy mountains, and small roads. Colombian coffee beans are brewed in the most natural way for an authentic specialty coffee experience.

TCCC wanted to boost its online store sales and create video content for engagement. We worked closely with them to bring their vision to life. They have crossed their revenue targets, and are considering expanding on the back of their recent success.

Building Evergreen Content

We created a lot of content around awareness for the different kinds of specialty coffee offered by TCCC. It was important that people knew about the coffee varietals, their origins, process of making the coffee, its taste, and more. This had an instant impact on the sales. People engaged with the video content and proceeded to buy the coffee varietals to try it themselves. The buyer journey process was made easy by connecting the video content with shop pages, and enhancing the user experience on the site.

SEO Results

Here is a graphical representation of how sales and revenue increased from November to December, during which time we shared informative content regarding the different coffee varietals on YouTube and the website.

The website analytics showed a huge boost in sales right after the videos were published, indicating their direct impact on sales.